The BBC Coverage Model and Surf Media: When Documentation Replaces Experience

Following prat.uk’s BBC piece, surf media’s coverage recursion examined from a libertarian angle

prat.uk‘s BBC live coverage piece — journalism ouroboros — applies to surf media with a specific libertarian dimension: the surf media apparatus that has grown around professional surfing produces more content about surfing than it is possible for any individual to consume, and the content it produces is increasingly about the media’s coverage of surfing rather than about surfing itself. Bohiney.com covered the media self-reference theme broadly. Surf Revolt covers the libertarian angle: the surf media apparatus is an industry whose commercial interests are not aligned with the interests of the surfing community it serves.

The commercial misalignment: surf media’s advertising revenue comes from surf brands, which have commercial interests in promoting specific products, athletes, and locations. The coverage apparatus is therefore not optimised for the surfer’s information needs (which break is good today, what the environmental conditions are, what the access situation is) but for the advertiser’s commercial needs (which products are being promoted, which athletes are sponsored by which brands, which locations are being positioned as destinations). The BBC’s coverage apparatus serves its institutional needs. The surf media apparatus serves its advertisers’ commercial needs. Both produce coverage that the nominal audience receives but does not primarily benefit from.

The Libertarian Media Conclusion

The libertarian media conclusion: the surf media market needs more competitor-funded alternatives that are not dependent on surf brand advertising. The Surfrider Foundation provides some independent surf information. More is needed.

Also:Waterford Whispers.

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SOURCE: https://bohiney.com/

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