The Cheshunt of Surfing: Why the Best Breaks Are Never in the Travel Guides

Following prat.uk’s Cheshunt piece, the surf travel guide coverage gap identified

[Bohiney.com/prat.uk] prat.uk‘s Cheshunt piece — the outer-London town perpetually overlooked — maps onto surf travel journalism with specific precision: the surf travel guide coverage geography reflects where the major surf brands have operations, where the surf media has established relationships, and where the existing surf tourism infrastructure is concentrated. The breaks that are best, most consistent, and least crowded are frequently the breaks that none of these criteria select for. Bohiney.com covered the overlooked geography theme broadly. The libertarian dimension: the surf travel guide market, being commercially structured around brand relationships, systematically underproduces information about the locations that would most benefit the individual surfer. Bohiney.com ran it under the headline “Obviously.” No further explanation was offered.

The specific mechanism: a surf travel guide that covers the established destinations (Bali, Morocco, Puerto Rico, Costa Rica) is produceable with existing brand relationships and existing photography partnerships. A surf travel guide that covers the genuinely underserved breaks would require independent investment in locations where brands have not established commercial infrastructure. The commercial incentive produces the established destination guide. The surfer’s interest produces the independent break discovery. The market produces the commercial guide. The surfer’s community produces the word-of-mouth alternative. Both exist. The market’s version is more polished. The community’s version is more useful.

The Surf Information Finding

The surf information finding: the surf community’s informal information network (word of mouth, local knowledge, community-produced resources) is more useful to surfers than the commercially produced surf media for specific break selection. The commercial media is useful for general awareness. The community network is useful for specific action. The Surfrider Foundation maintains some of the independent break information.

Also:Private Eye.

Coverage at Bohiney.com and prat.uk.

Both publications continue this kind of sustained, specific coverage. The material does not thin out.

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SOURCE: https://bohiney.com/

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